Open access peer-reviewed Edited Volume

Brand Awareness - Recent Advances and Perspectives

Book metrics overview

445 Chapter Downloads

View Full Metrics

Academic Editor

Annarita Sorrentino
Annarita Sorrentino

Parthenope University of Naples,
Italy

Co-editors

Omar Alghamdi
Omar Alghamdi

Najran University,
Saudi Arabia

Pooja Shukla
Pooja Shukla

LNCT University, Bhopal, Madhya Pradesh,
India

Abdullah Alghamdi
Abdullah Alghamdi

Najran University,
Saudi Arabia

Series Editor

Taufiq Choudhry
Taufiq Choudhry

University of Southampton,
United Kingdom

Published10 July 2024

Doi10.5772/intechopen.107814

ISBN978-0-85014-139-9

Print ISBN978-0-85014-138-2

eBook (PDF) ISBN978-0-85014-140-5

Copyright year2024

Number of pages162

Part of the book seriesBusiness, Management and Economics

Issn2753-894X

Read more
Order Print Copy

Edited Volume and chapters are indexed in

  • Google Scholar
  • DOAB
  • Crossref
  • Dimension
  • OpenAIRE
  • AZ ebsco
  • Worldcat
Show more

Table of Contents

Open access  chapters

1. Understanding Indirect Brand Experience

By Hoyoung Hyun and Jamie Marsden

44
3. Investigating the Effects of Virtual Personas on Brand Image

By Sunita Kumar and Sridharan Aravamudhan

89
4. From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

By Samy Belaid, René-Pierre Beylier and Jérôme Lacoeuilhe

58
44
6. Private Label Brands Awareness: Advances and Prospects

By Sbonelo Gift Ndlovu and Makhosazane Faith Vezi-Magigaba

68
8. Enhancing Brand Awareness for Sustainable Choices

By Maria-Carolina Mirabella Belloque, Francisco Serralvo and Arnoldo de Hoyos Guevara

46

IMPACT OF THIS BOOK AND ITS CHAPTERS

445 Total Chapter Downloads

Order a print copy of this book

Hardcover | Printed Full Colour

£119 (ex. VAT)*

Hardcover | Printed Full Colour

IntechOpen Author/Editor? Get your Discount

FREE SHIPPING WORLDWIDE

Order & Delivery info

* Residents of European Union countries need to add a Book Value-Added Tax Rate based on their country of residence. Institutions and companies, registered as VAT taxable entities in their own EU member state, will not pay VAT by providing IntechOpen with their VAT registration number. This is made possible by the EU reverse charge method.

Instructor? Request an Exam Copy