2 Open Access Books
17 Authors and Editors
4 Web of Science Citations
14 Crossref Citations
19 Dimension Citations
2 peer-reviewed open access books
Open Access Peer-reviewed Chapter
Perspective Chapter: Understanding Brand Awareness Dynamics
Khalid Javaid Anwer
DOI: 10.5772/intechopen.113985
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food B...
Irina Plotka and Biruta Urbane and Nina Blumenau
DOI: 10.5772/intechopen.113115
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands
Samy Belaid and René-Pierre Beylier and Jérôme Lacoeuilhe
DOI: 10.5772/intechopen.113167
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
Understanding Indirect Brand Experience
Hoyoung Hyun and Jamie Marsden
DOI: 10.5772/intechopen.113986
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
Investigating the Effects of Virtual Personas on Brand Image
Sunita Kumar and Sridharan Aravamudhan
DOI: 10.5772/intechopen.112704
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
Private Label Brands Awareness: Advances and Prospects
Sbonelo Gift Ndlovu and Makhosazane Faith Vezi-Magigaba
DOI: 10.5772/intechopen.113029
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
By Emilia Sabău
Part of the book: Product Lifecycle Management
By Khadija Tahera and Christopher Earl
Part of the book: Product Lifecycle Management
By Razvan Udroiu and Paul Bere
Part of the book: Product Lifecycle Management
By Musa Gambo Kasuwar Kuka
Part of the book: Product Lifecycle Management
By Khadija Tahera and Christopher Earl
Part of the book: Product Lifecycle Management
By Razvan Udroiu and Paul Bere
Part of the book: Product Lifecycle Management
By Michelle Wolfswinkel and Carla Enslin
Part of the book: Brand Management