Brand Management

2 Open Access Books

17 Authors and Editors

4 Web of Science Citations

14 Crossref Citations

19 Dimension Citations

Inside the subject

Latest research: 8 Online First chapter releases in this subject

Load More

Top 5 Most cited chapters in this subject

Open Access Peer-reviewed Chapters

2,029
8
1,757
1
3,866
2
1,403
1

Top 5 Most downloaded chapters in this subject in the last 30 days

Open Access Peer-reviewed Chapters

3,871
2
3,571
1,760
1
Perspective Chapter: Living the Brand

By Michelle Wolfswinkel and Carla Enslin

Part of the book: Brand Management

272