13 Open Access Books
216 Authors and Editors
25 Web of Science Citations
187 Crossref Citations
288 Dimension Citations
Open Access Peer-reviewed Chapter
Integrating Social Media in CRM: Engaging Customers on Digital Platforms
Zohaib Riaz Pitafi and Tahir Mumtaz
DOI: 10.5772/intechopen.114979
Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
Open Access Peer-reviewed Chapter
Perspective Chapter: Understanding Brand Awareness Dynamics
Khalid Javaid Anwer
DOI: 10.5772/intechopen.113985
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
Humanizing CRM: Appealing to Intuition, the Senses and Emotions to Optimize Customer Relationships
Francisco J. Quevedo
DOI: 10.5772/intechopen.113964
Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
Open Access Peer-reviewed Chapter
Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food B...
Irina Plotka and Biruta Urbane and Nina Blumenau
DOI: 10.5772/intechopen.113115
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands
Samy Belaid and René-Pierre Beylier and Jérôme Lacoeuilhe
DOI: 10.5772/intechopen.113167
Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]
Open Access Peer-reviewed Chapter
Perspective Chapter: Beyond Mobile – How AI Is Expanding the Ways Businesses Can Interact with Their...
James Rowe
DOI: 10.5772/intechopen.113805
Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš
Part of the book: Consumer Behavior and Marketing
By Muhammad Imran Siddique and Elena Garnevska
Part of the book: Agricultural Value Chain
By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie
Part of the book: Consumer Behavior and Marketing
By Chandan Kumar Mishra
Part of the book: Promotion and Marketing Communications
By Chandan Kumar Mishra
Part of the book: Promotion and Marketing Communications
By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie
Part of the book: Consumer Behavior and Marketing
By Aykut Ekiyor and Fatih Altan
Part of the book: Promotion and Marketing Communications