12 Open Access Books
139 Authors and Editors
31 Web of Science Citations
95 Crossref Citations
160 Dimension Citations
12 peer-reviewed open access books
Open Access Peer-reviewed Chapter
Perspective Chapter: Causes of Errors in Intercultural Marketing Communications
Oksana Leontieva
DOI: 10.5772/intechopen.1004539
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Chapter
Marketing Communication and Consumption of Organic Products: Managers’ Perception in Cameroonian SME...
Gnignindikoup Issofa
DOI: 10.5772/intechopen.1004245
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Chapter
Perspective Chapter: The Challenges of the Relationship between Doctors and Patients in the Digital ...
Amilcar Ismael Barreto
DOI: 10.5772/intechopen.1004253
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Chapter
Omni-Channel Strategy in the Digital Retail Environment
Dessy Yunita, Mohamad Adam, Zakaria Wahab and Isni Andriana and Welly Nailis
DOI: 10.5772/intechopen.1005112
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Chapter
Perspective Chapter: Organizational Resilience toward Managing Risks in Digital Marketing
Olga Bucovetchi and Adrian-Victor Vevera
DOI: 10.5772/intechopen.1004786
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Chapter
The Informativeness of Headlines in Daily Newspapers Printed in Western Balkans
Ferid Selimi
DOI: 10.5772/intechopen.1004153
Part of the book: Management in Marketing Communications [Working Title]
By Mário Cordeiro, Rui P. Sarmento, Pavel Brazdil and João Gama
Part of the book: Social Media and Journalism
By Saodah Wok and Shafizan Mohamed
Part of the book: The Evolution of Media Communication
By Chandra K. Massner
Part of the book: Communication Management
By Basyouni Ibrahim Hamada
Part of the book: Social Media and Journalism
By Ján Višňovský and Jana Radošinská
Part of the book: The Evolution of Media Communication
By Abdulrahman Al-Shami
Part of the book: Off and Online Journalism and Corruption
By Manuela Valentini, Maria Chiara Mancini and Ario Federici
Part of the book: Types of Nonverbal Communication
By Basyouni Ibrahim Hamada
Part of the book: Social Media and Journalism
By Bashir Ibrahim and Usman Ambu Muhammad
Part of the book: Types of Nonverbal Communication
By Sulaiman A. Osho
Part of the book: Fake News Is Bad News