PART OF IntechOpen Book Series: Business, Management and Economics
ISSN 2753-894X
Research Topic on Marketing - always open for submissions, with an Annual Volume published each calendar year with a dedicated ISSN and ISBN.
Led by Topic Editor Associate Prof. Hanna Gorska-Warsewicz and an international Editorial Board, all submissions are peer-reviewed and published immediately after acceptance.
Open Access Peer-reviewed Research
eWOM, Brand Image, Celebrity Endorsement, and Purchase Intention in Z Generation: Evidence in Indone...
Laurentia Verina Halim, Listyo Yuwanto, Florencia Desmonda Handoko and Angella Damarratri Kurniawan
DOI: 10.5772/intechopen.1005749
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Perspective Chapter: Causes of Errors in Intercultural Marketing Communications
Oksana Leontieva
DOI: 10.5772/intechopen.1004539
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Integrating Social Media in CRM: Engaging Customers on Digital Platforms
Tahir Mumtaz Awan and Zohaib1 Pitafi
DOI: 10.5772/intechopen.114979
Part Of Topic: Marketing
Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
Open Access Peer-reviewed Research
Internet of Marketing Things: A Fog Computing Paradigm for Marketing Research
Jacob Hornik and Matti Rachamim
DOI: 10.5772/intechopen.114333
Part Of Topic: Marketing
Part of the book: Marketing - Annual Volume 2024 [Working Title]
Open Access Peer-reviewed Research
Marketing Communication and Consumption of Organic Products: Managers’ Perception in Cameroonian SME...
GNIGNINDIKOUP ISSOFA
DOI: 10.5772/intechopen.1004245
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Perspective Chapter: The Challenges of the Relationship between Doctors and Patients in the Digital ...
Amilcar Ismael Barreto
DOI: 10.5772/intechopen.1004253
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Omni-Channel Strategy in the Digital Retail Environment
Isni Andriana, Mohamad Adam, Welly Nailis, Dessy Yunita and Zakaria Wahab
DOI: 10.5772/intechopen.1005112
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Perspective Chapter: Organizational Resilience toward Managing Risks in Digital Marketing
Olga Bucovetchi and Adrian-Victor Vevera
DOI: 10.5772/intechopen.1004786
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Perspective Chapter: The Interactive Perspective in Social Media Usage Studies
Zhou Nie, Moniza Waheed, Diyana Kasimon and Wan Anita Binti Wan Abas
DOI: 10.5772/intechopen.1004647
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Effective Management of Marketing Communication in Social Media
František Pollák, Kristián Kalamen, Michal Ruschak and Zuzana Dzilská
DOI: 10.5772/intechopen.1004615
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
The Informativeness of Headlines in Daily Newspapers Printed in Western Balkans
Ferid Selimi
DOI: 10.5772/intechopen.1004153
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Perspective Chapter: Culture in Marketing Communication
Zakaria Mohamed, Mustafa Ünsalan and Ahmed Muhumed Abdinasir
DOI: 10.5772/intechopen.1004300
Part Of Topic: Marketing
Part of the book: Management in Marketing Communications [Working Title]
Open Access Peer-reviewed Research
Humanizing CRM: Appealing to Intuition, the Senses and Emotions to Optimize Customer Relationships
Francisco J. Quevedo
DOI: 10.5772/intechopen.113964
Part Of Topic: Marketing
Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
Open Access Peer-reviewed Research
Perspective Chapter: Beyond Mobile – How AI Is Expanding the Ways Businesses Can Interact with Their...
James Rowe
DOI: 10.5772/intechopen.113805
Part Of Topic: Marketing
Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
Open Access Peer-reviewed Research
The Critical 15Ps of Evaluating Internationalisation Readiness
Bamidele Ayemibo
DOI: 10.5772/intechopen.113337
Part Of Topic: Marketing
Part of the book: Marketing - Annual Volume 2024 [Working Title]
Open Access Peer-reviewed Research
Optimizing the Brand-Product Narrative for a Direct-to-Consumer Webstore
Gerard Loosschilder and Diana Garoseanu
DOI: 10.5772/intechopen.113402
Part Of Topic: Marketing
Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]