Mara Franco
Mara Franco is a Ph.D. in business and management studies from the School of Economics and Management of the University of Porto. She is an assistant professor lecturing curricular units in the marketing and strategy fields and is an integrated researcher of CiTUR-UMa. Currently she coordinates the CiTUR Madeira research center and conducts research about carrying capacity in tourism, consumer behaviour in tourism, and digital marketing applied to tourism services. She is an author of scientific papers published in indexed international journals and of publications presented in peer-reviewed conferences. In 2020, she won a Literati Award for Excellence, supported by Emerald Publishing, with a highly commended paper. Also, she is the editor in chief of the European Journal of Tourism, Hospitality and Recreation, indexed in the Web of Science.