Chapters authored
Understanding the Artificial Intelligence Implementation for Allocating an Order to a Seller among Multiple Sellers Who Sell the Same Product
E-commerce sectors are growing rapidly worldwide and it adopts the new technological innovation drastically, such as embracing artificial intelligence in e-commerce sectors. Machine learning adaptation in e-commerce sectors is the most and much news already published by giant e-commerce companies, such as Amazon and eBay. The aim of this paper is to find out how artificial intelligence helps the e-commerce platform to choose a seller from multiple sellers when the same products or listings are sold by multiple sellers. When a customer will place the order, then who will get the order of the customer as multiple sellers sell the item within the same product listings. In the research, it is figured out that machine learning techniques are normally used for the selection of the seller where the prior points used for finding the appropriate seller are feedback or ratings, seller products location or distance from the customer, advertising or PPC or campaign, discounts, etc.
Part of the book: E-Service Digital Innovation