Marie Hattingh

By Marie Hattingh

The prolific use of social media platforms, such as YouTube, has paved the way for the potential consumption of inappropriate content that targets the vulnerable, especially impressionable adolescents. The systematic review of literature has identified 24 papers that focused on the “dark side” of YouTube for adolescent users. The analysis showed that eight themes emerged: the glamorization of smoking, the promotion of alcohol use, videos that focused on body image/health, videos on bullying, self-harm/suicide, advertising, drugs and general vulnerabilities. The results revealed that videos that contain smoking and alcohol frequently feature sexualized imagery. Smoking videos also frequently feature violence. Smoking and alcohol are also often featured in music videos. The analysis also showed that researchers call for awareness, more strict advertising guidelines and promotion of health messages especially in terms of body image/health, self-harm/suicide and bullying. It is recommended that parents regulate the YouTube consumption of their younger adolescent children, as children do not always understand the risks associated with the content consumed, or might get desensitized against the risks associated with the content.

Part of the book: Adolescences