Rodolfo Ward

By Rodolfo Augusto Melo Ward de Oliveira

This Chapter aims to conduct a theoretical study in order to understand the transmutation of modern culture into digital culture, which is intrinsically linked to technological, political, economic, artistic and cultural advances. Our goal is to unite components of the visual culture and the culture of convergence to explain how new realities and new forms of control and domination are created through images and used on a large scale by the neoliberalist system in the network society, inaugurating the new phase of capitalism, i.e., psychocapitalism. Until recently, mobile phone devices were used solely for calls (oral language), being then followed by the era of text messaging (written language). Today, everyone has cameras (image language) and Internet connectivity. The Internet is part of people’s daily lives, and the trend is for us to increasingly connect to devices connected thereto and to connect electronic devices of daily use to the Internet. This ensures connectivity as a common space in the social construction and identity of the social being in such a way that there is no longer a distinction between “online,” “offline,” “real,” and “virtual.” The disciplines of arts, sociology, philosophy, anthropology and social communication are used as a basis.

Part of the book: Cybersecurity Threats with New Perspectives