The market for the Mediterranean crop Olive is ever increasing in the Indian Sub-continent. Apart from import, exploring the local possibilities of cultivating Olive in this country is being explored. Adaption and acclimatization of the new crop is always a challenge. Though the country has large areas with similar agronomic regions as that of the native Mediterranean regions, ecological adjustment of the crop to the micro-climate of the new area needs modification of cultural practices. The success of olive cultivation, the challenges encountered, the prospective of making this cultivation a sustainable one by innovative alternate usage is explored in this chapter.
Part of the book: Olive Oil